Taapsee Pannu was very enthusiastic about Dhak Dhak, her first major motion picture co-produced by Vaicom 18, which she aggressively promoted on social media. Taapsee Pannu stops advertising her film Dhak Dhak, However, the actor-producer has withdrawn herself from all kind of promotions just days before its premiere (October 13), and she even deleted her social media posts about the movie. According to a number of stories, the studio’s lack of advertising was to blame. We now know that the conflict was far more complicated than that.
Because she didn’t want to be treated unfairly by a studio just because they had made back their investment (by selling digital rights), Taapsee withdrew from the movie’s promotions. She wanted to have a say in how a movie was released and packaged as a producer. She is offended that a small group of paid professionals are throwing her movie in the trash since they have no emotional connection to it. She didn’t want to be easily exploited and then destroyed when necessary,” a source claims.
With only four days till its premiere, the trailer for the movie Dhak Dhak, which stars Ratna Pathak Shah, Dia Mirza, Fatima Sana Shaikh, and Sanjana Sanghi, was released on October 9—leaving a very small window for buzz or hype. The insider continues, saying that in addition to Viacom 18 doing nothing to promote the movie, the studio also forbade Taapsee from putting any promotional ideas or deals she had obtained into action.
“They kept assuring her that she shouldn’t worry about the theatre because it is just getting a small release and is mostly being watched on OTT. The last thing any producer, director, or team expected was to not receive support from the studio after working so hard to put together a cast of this calibre in today’s challenging casting climate.
The source continues, “She felt let down by the studio who was meant to do a basic job of promoting a film, and they released the trailer just four days before the film is due to premiere. And it’s really terrible for the actors and crew who went on this extremely agonising journey on the road.
The insider emphasises that there is never a marketing share in any producer-studio arrangement, dispelling rumours that Taapsee may have sold marketing rights to the studio. A producer’s responsibility is to create a movie within a predetermined budget, hand it off to a studio, and let them handle marketing and distribution.
The agreements and contracts are that universal. No producer is permitted to acquire or dispose of marketing rights. Additionally, Taapsee made no money from this movie; all she wanted was to establish a name for herself as a producer of the right kind of movies, so the least the studio could have done was help her promote it.
Taapsee informed us when contacted that she was unable to comment at this time. All I want is for the audience to watch the product of our labour of love and hard work. I don’t want it to bear any indication of toxicity. As at the time of going to press, Viacom 18 had not responded to our request for a comment.
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